.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to running into billions in equity capital each year, have actually increased almost $360 thousand until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That downturn is due to market concentration, elevated regulatory tensions, and also economical uncertainties.ADWEEK spoke to 5 VCs that remain to acquire adtech business, despite these challenges, concerning what they are actually searching for as well as what they avoid. Perhaps unsurprisingly, these investors are targeting possibilities in privacy-focused technologies and also industry-specific regions such as hooked up television.